Lost conversions
Browser pixels lose events to ad blockers, tracking prevention, and people who close the tab before the script runs. Soran records purchases from the server, so the conversions that decide your spend arrive whatever the browser did.
browser
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Blockers, tracking prevention, and a tab closed too early each take their cut of what a pixel can send. A purchase recorded from the server is not asking the browser for permission, so it arrives either way.
Connecting a Shopify store authorizes Soran to record checkout and thank-you page events for you.
Pageviews, product views, and cart actions come from the storefront. A store with the embed off looks connected while most of the journey is missing.
Settings then Tracking shows what arrived in the last 24 hours beside the status. A healthy status with a zero next to it is a claim without proof, and it is the first thing to read when a conversion rate looks impossible.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.