Event log
Every event as it was recorded, in order, with the properties it carried. When a report looks wrong, this is where you find out whether the thing was ever tracked at all.
Everything that happened, in the order it happened, so a figure that surprises you can be traced back to what produced it instead of argued about.
An event that never arrived is absent here too, which is what turns a suspicion about tracking into something you can check.
Rule tracking out in a minute and the remaining two are a much shorter argument.
Reading one is the fastest way to find that something you have been filtering on was never actually there, which no amount of staring at the report above it would have told you.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.