Attribution for performance marketers
You are moving budget weekly on numbers that overlap, and the platform reporting the spend is also the one grading it. Soran grades it from your orders instead.
Channel, campaign, ad set, and ad are tabs in one hierarchy. Tick rows on one and everything below narrows instantly, because the whole report already arrived.
Strong on last touch and weak on first touch means a channel is harvesting demand, not creating it. The gap tells you which budget is safe to cut.
A channel earning with nothing spent is almost always an ad account nobody connected. You see the gap instead of a flattering ROAS.
Attribution is calculated from the sessions that led to each order, against the spend Soran pulled from the accounts. Neither half of that comes from the party being marked.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.