Campaign profitability
Revenue arrives with your orders. Profit does not, because Soran has to be told what things cost. Once it knows, every report can answer in margin instead of turnover, and the campaign selling your thinnest product stops topping the table.
Gross revenue, less discounts and refunds, less cost of goods, less shipping, less transaction fees. What survives that ladder is contribution margin, and it is the only figure worth setting a budget against.
Everyday Tee
Merino Crew
Canvas Tote
Wool Scarf
Once costs are in, return is measured against what you keep. Volume that was costing you money stops reading as your best performer.
Superseded product costs remain visible, because what a thing used to cost is as often the question as what it costs now.
| Goal | In reports | Sent out |
|---|---|---|
| Purchase | ||
| Add to cart | ||
| Subscribe | ||
| Lead |
Shipping and processor fees need a single rule apiece to start producing honest profit. The precision can arrive later, on the lines where it changes a decision.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.