Attribution for data analysts
Reconstructing the path to every order, and deciding how credit divides along it, is a quarter of work that starts decaying the day it ships. Soran carries it, and shows its working so you can check it rather than trust it.
Seven models with stated rules, applied to a path you can open. Being able to show the working is what makes a number survive the meeting where somebody pushes back on it.
Events, persons, sessions, and touchpoints stay readable, so a total that looks wrong can be walked back to the events that made it.
Northwind
Aster
Kiln
Marlow
Anything you build against Soran sees exactly the accounts you granted it and nothing else.
Working out which visits led to which orders, and keeping that right as the platforms keep changing, is a quarter of work and then a standing cost. Soran carries it so the quarter goes somewhere your company is actually judged on.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.