Klaviyo attribution
Email takes credit for everything. Or it gets none of it at all.
Sends, opens, and clicks sit in the same journey as your paid traffic, so a flow that closed a sale paid ads started is credited for exactly that and nothing more.
Email is last in almost every journey. Being last is not the same as earning it.
- Last click
- 22%
- First click
- 78%
- Linear
- 54%
- Position based
- 61%
The most over-credited channel you own
A flow that lands on someone who was already going to buy takes the last click and the whole order with it. Read the journey instead and you find out which sends actually changed the outcome.
Lifecycle value shows up over months
A welcome flow pays off across weeks, not days, and that curve only exists if the journeys underneath it were being recorded from the start.
- #1042
- #1041
- #1040
- #1039
- first touchorder
Where the send actually sat
You can see whether an email opened the journey, nudged it along, or arrived after the decision had already been made.
| Goal | In reports | Sent out |
|---|---|---|
| Purchase | ||
| Add to cart | ||
| Subscribe | ||
| Lead |
One definition of a conversion
What counts as a conversion in your reports counts everywhere else too, so email is held to the same bar as the channels it is compared against.
What you stop doing
- Comparing Klaviyo's revenue against your own books
- Crediting a flow for orders it did not change
- Two dashboards, two numbers, one meeting
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.