Customer profiles
Orders, sessions, and touchpoints resolved onto one person, so a repeat buyer is a single record with a history rather than four anonymous visits that happen to share a card.
Checkouts from different devices and different visits land on the customer who made them, instead of on four strangers who happen to share a card.
Every touchpoint that led to a customer is on their record, in order, with what it was worth.
Orders are attached to the person, so what a customer is worth after the first purchase is a number rather than a guess.
The history is built as people arrive, not when you first ask for it, which is why it is already there the first time you look instead of starting from that afternoon.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.