Reddit Ads attribution
Reddit is where people decide. It is rarely where they buy.
Reddit sits early in a journey and almost never takes the final click, which is exactly the traffic single-touch attribution throws away. See what it contributed across the whole path.
The research happens on Reddit. The purchase happens somewhere else.
- #1042
- #1041
- #1040
- #1039
- first touchorder
Credit the conversation that started it
Someone reads a thread, thinks about it for a week, then buys through a branded search. Last click hands that sale to search every single time, and the thread that caused it looks like it did nothing.
A path only exists if it was recorded
Attribution is built out of journeys you captured while they happened. A month unconnected is a month of paths that cannot be reconstructed afterwards at any price.
Judged next to everything else
Reddit stops being assessed in its own dashboard against its own numbers and starts being compared with every other channel on yours.
- Last click
- 22%
- First click
- 78%
- Linear
- 54%
- Position based
- 61%
Change the model, change the verdict
A channel that is not working and a channel that is credited badly look identical on last click. Switching models is the only way to tell them apart.
What you stop doing
- Defending a channel with the platform's own numbers
- Cutting spend on a metric that cannot see it
- Keeping a separate spreadsheet for one channel
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.