Attribution for DTC brands
You came here mid-task: a spend decision to defend, a funnel that stopped converting, a number your founder queried this morning. You are numerate without being an analyst, and you want the answer and the evidence behind it, not a query language to learn first.
claimed 176%
Credit is divided once, across the whole path, so the totals in Soran are the totals you can put in front of anyone in the company without a footnote explaining which tool they came from.
With product costs in, the campaign moving your thinnest-margin line stops looking like your best one.
browser
server
The orders that decide your spend arrive whatever the blockers and the tracking prevention did on the way.
Trends, funnels, and the event log are there when a number moves and you need to know whether it was tracking, traffic, or the offer before the month closes on it.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.