Attributed conversions
Your ad platforms optimize on what they can see. Show them what actually converted.
Attributed conversions go back out to the platforms that earned them, so the optimizer learns from the orders you actually kept instead of whatever the browser managed to report.
The platforms find more of whoever converted. So it matters which orders they are shown.
- #1042Meta Ads
- #1041TikTok Ads
- #1040Google Ads
- #1039Meta Ads
Your budget follows buyers, not browsers
An ad platform goes looking for more people like the ones it was told converted. Tell it with the orders your store actually took and the money moves toward the audience that buys.
Learning it never did is learning lost
An optimizer working from half a picture spends your budget on the wrong people every day it runs, and neither that spend nor the weeks of learning behind it can be recovered later.
| Goal | In reports | Sent out |
|---|---|---|
| Purchase | ||
| Add to cart | ||
| Subscribe | ||
| Lead |
One definition of a conversion
What counts in your reports is what gets sent. The number you argue about internally and the number the platform optimizes on are finally the same number.
Your best customers stop being invisible
Orders the browser never managed to report still get counted, so the platform stops treating people who bought as people who walked away.
What you stop doing
- Maintaining a second list of conversion events
- Explaining why two dashboards disagree
- Starting again every time a platform changes its rules
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.