Conversion signals
The conversions a browser lost never reached Meta either, which means the bidding is optimizing against a fraction of your sales. Soran forwards the orders it recorded server-side back to the platforms that are buying on them.
counted once on arrival
Destinations forward from the conversions Soran already holds, so the bidding learns from what your store actually took rather than from whatever survived the browser on the way out.
A sale that reaches the platform twice is recognised as the same sale, so it is counted once.
What gets forwarded is what a goal already counts, so the reports and the platform are never answering different questions.
Optimization is only as good as the conversions it is fed. Returning the ones the browser dropped is the cheapest improvement available to a campaign that is otherwise already tuned.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.