About
Everyone has a dashboard. Almost nobody has the truth.
Soran is built by people who spent years buying media and reconciling numbers that never matched. It exists because the gap between what the platforms claim and what the bank shows is where marketing budgets quietly die.
What we believe
We are not neutral about this. Three things shape every decision.
A number you cannot check is not evidence
Every figure Soran shows can be traced to the report it came from, under a model you chose. If the assistant tells you something, you can open the screen and see the same number. Tools that cannot be checked get trusted until they are wrong once, then never again.
Say what you do not know
A channel with revenue and no spend means an ad account nobody connected, and Soran says so rather than quietly reporting an infinite return. Gaps are information. Filling them with estimates and not mentioning it is how reporting tools lose people.
The tool should disappear into the task
Nobody opens an attribution product to admire it. They open it because a spend decision is due. Everything here is built to get you to the answer and out again.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.