Profit reporting
Revenue arrives with your orders. Profit does not, because Soran has to be told what things cost. Once it knows, every report can show margin instead of turnover, and ROAS stops flattering the campaigns selling your thinnest-margin products.
Discounts, refunds, cost of goods, shipping, and transaction fees come off in the same order on every report. What survives the ladder is contribution margin, and it is the figure the rest of the product can then answer in.
The campaign moving your thinnest-margin line stops topping the table the moment costs are in.
Superseded costs remain visible, because what a thing used to cost is as often the question as what it costs now.
Shipping and processor fees need a single rule apiece to start producing honest profit. Precision can arrive later, on the lines where it changes a decision rather than everywhere at once.
The ladder
Every cost you enter comes off in the same order, on every report, so margin is a number you can act on rather than one you reconstruct in a spreadsheet.
Before the costs come off
Profit is measured against attributed revenue, so the credit has to be divided once before any of this means anything.
As the platforms report it
Three sales on the report. One in the bank.
As Soran reconciles it
Split across the path that earned it. Always totals one.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.