Shopify attribution
Shopify knows what you sold. It does not know what earned it.
Your store already holds every order. Connecting it puts the ad, the channel, and the path that produced each one right beside it, so revenue stops being a number you have to explain.
The orders are already yours. Nothing is attached to them yet.
- #1042Meta AdsSpring carousel128.00
- #1041TikTok AdsCreator UGC 364.50
- #1040EmailBack in stock212.00
- #1039Meta AdsRetarget 30d88.00
- #1038SearchBrand terms149.00
- #1037TikTok AdsCreator UGC 174.25
Every order, with the ad that earned it attached
Sales stop being a total you defend in a meeting and become a list you can trace. Each one carries the campaign, the ad, and the journey that led to it, so the question moves from what you sold to what made you sell it.
History starts the day you connect
Nothing fills in what has already happened. Every week spent deciding is a week of orders that will never have an ad attached to them, and the report you want in a month is built out of what you start keeping now.
- Cost of goods
- 42%
- Shipping
- 11%
- Fees
- 9%
- Profit
- 38%
Revenue is not what you keep
Put your costs in once and the reports answer in profit. The campaign with the best return and the worst margin stops looking like your winner.
- #1042
- #1039
- #1021
- #0998
A customer, not four checkouts
Repeat buyers are recognised as one person, so you can see what someone is worth over a year instead of paying to acquire them again.
What you stop doing
- Exporting orders into a spreadsheet
- Reconciling your store against each ad platform
- Waiting on a developer to install tracking
- Guessing which channel a repeat order belongs to
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.