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Landing page analytics

The campaign is doing its job. The page it points at is not.

The page a visit started on, set against what that visit went on to be worth. A landing page is credited with the revenue of the journey it began, rather than only the orders that happened to close on it.

Entry pageVisitsEarned
/collections/new6231
/products/merino3478
/pages/sale8118
/4744

Pageviews, ranked by pageviews. Ranked by what they led to.

A page is measured on the revenue of the journeys that started there, which is the only way to see that your busiest entry point is also the one that converts worst.

  • #1042
  • #1041
  • #1040
  • #1039
  • first touchorder

Credit given only for the closing page. The entry page keeps its share.

A page that started someone off is still credited when the order lands somewhere else.

  • Campaign
  • Ad set A
  • Ad 1
  • Ad 2
  • Ad set B
  • Ad 3

Good traffic sent to a bad page. The mismatch is visible.

Campaign against landing page, side by side, which is usually the fix you can make the same afternoon.

Meta
TikTok
Email
Your order

claimed 176%

Two tools, two versions of the same page. The same sessions as everything else.

This is built on the same visits the attribution report is, so a page's revenue here and its channel's revenue there are the same money counted once.

A report is only as wide as what feeds it. Soran reads the platforms you already run.

See all integrations

You can buy better traffic. Or fix where it lands.

Stop guessing which ads worked. Start seeing it.

  • No credit card to start
  • Every report and all ten models from day one
  • Your data exports whenever you want it
  1. 01

    Connect your store

    Shopify authorizes in a click and checkout tracking installs itself.

  2. 02

    Pick a goal

    The conversion you actually get paid for. Soran credits every touch that led to it.

  3. 03

    Read your first report

    Spend against the revenue it earned, on all ten attribution models.