Taboola attribution
Native traffic arrives anonymous. It still has to earn its budget.
Native spend sits in the same report as your search and social, with attributed conversions going back out so the platform optimizes on orders rather than on clicks.
Native buys attention cheaply. Attention is not what you are paying for.
Clicks are not the number that matters
Native platforms are graded on traffic, which they are extremely good at delivering. Grade them on orders instead and the picture changes quickly.
Blind spend does not come back
Budget already out of the door cannot be moved. Every day before spend and orders sit in one place is another day of decisions made on the platform's word.
Judged next to everything else
Native stops being assessed in its own dashboard against its own numbers and starts being compared with every channel you run.
- #1042Meta Ads
- #1041TikTok Ads
- #1040Google Ads
- #1039Meta Ads
Send the real orders back
The optimizer learns from whatever it was told converted. Tell it with the orders your store kept and budget moves toward the placements that produce them.
What you stop doing
- Paying for traffic you cannot trace
- Treating a click count as a result
- Keeping a separate spreadsheet for native
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.