Conversion goals
A goal is what counts as a conversion and what it is worth. Attribution, forwarding, and the reports are all calculated against one, so changing the goal changes the question the whole product is answering.
Build it from what your store already records, and say what the conversion is worth to you. It is defined in one place, and every report answers to that definition rather than to a copy of it.
Attribution is always calculated against a goal, so switching it re-answers every number on the screen at once.
counted once on arrival
What gets forwarded is what the goal already counts, so a platform and a report can never be answering different questions.
| Goal | In reports | Sent out |
|---|---|---|
| Purchase | ||
| Add to cart | ||
| Subscribe | ||
| Lead |
A purchase, a repeat purchase, a checkout that started. Each is a goal, and each re-answers attribution and forwarding without anybody rebuilding a report to ask it.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.