WooCommerce holds the orders. It does not hold the reason for them.

Every order carries where it came from

A sale stops being a row in a database and becomes a journey you can follow back to the ad, the click, and the channel that paid for it.

Revenue is not what you keep

Enter your costs once and every report answers in profit, so the campaign with the best return and the worst margin stops looking like your best one.

One customer across every order

Repeat buyers are recognised as the same person, so you can see what a customer is worth over a year instead of paying to acquire them twice.

What you stop doing

• Exporting orders into a spreadsheet
• Reconciling your store against each ad platform
• Reading three plugins' reports side by side
• Guessing which channel a repeat order belongs to