Attribution for ecommerce managers
Something changed and the explanation is somewhere between tracking, traffic, and the offer. The reports are arranged to tell those three apart quickly, in that order.
Everyday Tee
Merino Crew
Canvas Tote
Wool Scarf
Revenue, orders, and margin by product, variant, or SKU. Half of what arrives looking like a marketing problem turns out to be a catalogue one, and this is the report that tells them apart in a minute.
| Entry page | Visits | Earned |
|---|---|---|
| /collections/new | 62 | 31 |
| /products/merino | 34 | 78 |
| /pages/sale | 81 | 18 |
| / | 47 | 44 |
The page a visit started on, set against what that visit went on to be worth. This is usually the fix you can make the same afternoon.
The event log is every event as it arrived, which is where you find out whether the thing was ever recorded at all.
Trends, funnels, and the event log are there for the Monday morning where a number moved and nobody can say whether it was tracking, traffic, or the offer that did it.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.