Attribution for founders
You do not want to learn a query language to find out whether last month worked. You want the number, and the evidence behind it, in the time you actually have between everything else.
Credit is divided once across the whole path, so the figure you put in front of a board is not one you have to caveat with which tool produced it and why the others disagree.
Soran AI reads the same data the reports do, so a question about repeat purchases returns the chart rather than a place in a queue.
Once your costs are in, the campaigns that were buying revenue at a loss stop reading as the ones that are working.
There is no warehouse to stand up and no model to commission first. The history starts the day the connection is made, which is the argument for making it early.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.