Meta Ads attribution
Meta grades its own homework. Soran marks it against your orders.
Spend arrives beside the revenue it actually produced, at the level you make decisions at, and the conversions you can stand behind go back out so the platform optimizes on something true.
Meta reports on Meta. You need a report on your business.
See what Meta actually earned you
Spend sits next to the orders your store recorded rather than the ones the platform claims. When the two disagree, and they will, you are holding the side of it that took the money.
Blind spend does not come back
Budget already out of the door cannot be reallocated. Every day before spend and orders sit in one place is another day of decisions made on the platform's word.
- Campaign
- Ad set A
- Ad 1
- Ad 2
- Ad set B
- Ad 3
Down to the ad, not just the campaign
Creative wins and loses one ad at a time. Judged a campaign at a time, one ad quietly carries four, and you keep paying for the four.
- #1042Meta Ads
- #1041TikTok Ads
- #1040Google Ads
- #1039Meta Ads
The optimizer learns from real orders
Meta is told what genuinely converted, so your budget chases the people who buy rather than the people who happened to be easy to track.
What you stop doing
- Pulling Ads Manager into a spreadsheet every Monday
- Arguing about whose number is right
- Trusting a link somebody tagged by hand
- Reporting a return you cannot stand behind
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.