TikTok Ads attribution
TikTok drives discovery. Last click never credits it.
TikTok is usually early in a journey and almost never the final click, which is exactly the traffic single-touch attribution throws away. See what it contributed under a model that looks at the whole path.
The channel introduces you. Something else gets thanked for it.
- #1042
- #1041
- #1040
- #1039
- first touchorder
Credit the channel that started the sale
A channel that introduces people to you rarely closes them, and last click is built to miss that. Read the whole journey and the channel you were about to cut turns out to be feeding the ones you were about to double.
30 days
is as far back as TikTok will report
The window closes behind you
Whatever is older than that cannot be pulled in later at any price. The history you will want next quarter only exists if you start keeping it now.
Judged next to everything else
TikTok stops being assessed in its own dashboard against its own numbers and starts being compared with every other channel on yours.
- Last click
- 22%
- First click
- 78%
- Linear
- 54%
- Position based
- 61%
Tell weak apart from miscredited
A channel that is not working and a channel that is credited badly look identical on last click. They stop looking identical the moment you can change the model.
What you stop doing
- Defending a channel with the platform's own numbers
- Cutting budget on a metric that cannot see it
- Keeping a separate spreadsheet for one channel
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.