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Soran connects the money you spend on ads to the revenue it actually caused. It takes events from your store, runs them through an attribution engine, and answers the question behind most spend decisions: which channels, campaigns, and paths are driving real conversions, and where is money going to waste. It is built for two kinds of operator. In-house ecommerce and DTC teams running acquisition for their own store, and performance agencies running the same work across many client stores at once.

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Start here

Connecting a store and reading your first attributed report takes four steps.

Create a property

Set up the container that holds one store’s data.

Connect your store

Link Shopify for orders, products, and customers.

Install the tracker

Paste the snippet on any non-Shopify site.

Your first report

Read what the numbers are telling you.