Attribution for agencies
Performance agencies run the same acquisition work across many stores at once. The organization and property model exists so you can hold dozens of client stores side by side without one client's numbers ever reaching another's report.
Northwind
Aster
Kiln
Marlow
Each client is a world of its own: their visits, orders, ad spend, goals, costs, and reports. One client's numbers can never reach another client's report.
| Goal | In reports | Sent out |
|---|---|---|
| Purchase | ||
| Add to cart | ||
| Subscribe | ||
| Lead |
Add a strategist once and choose which clients that reaches.
Moving a client somewhere else takes their people and permissions with them, not their history.
The same models, the same goals, and the same margin ladder run on every property, so a result you defend for one client is defended the same way for the next.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.