Marketing attribution
Every ad platform counts a conversion it had any hand in, so their totals overlap and add up to more than your store took. Soran builds the path each order actually took and divides the credit once, so it sums to one.
claimed 176%
Each platform counts every conversion it touched, so the same order is billed for three times over. Soran grades the spend against the orders your store actually took, which is the one number that cannot be double counted.
The sessions that led to an order are kept, so the touchpoints before the final one are still there to credit.
A channel that ranks well under first touch and last touch is a safer bet than one that only looks good under the rule that flatters it.
Channels, campaigns, ad sets, and ads arrive together, so going from a channel that slipped to the ad that did it never leaves the report or waits on anything.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.