Google Ads attribution
Google reports conversions. It does not report your margin.
Spend by campaign, ad group, and keyword sits beside the orders it produced, in the same reports as every other channel you run.
Search closes what other channels start. Both halves of that belong in one report.
See what Google actually earned you
Google counts a conversion when its own tag fires. Your store counts an order when the money clears. The gap between those two numbers is where budget decisions quietly go wrong.
Blind spend does not come back
Budget already out of the door cannot be moved. Every day before spend and orders sit in one place is another day of decisions made on the platform's word.
- Campaign
- Ad set A
- Ad 1
- Ad 2
- Ad set B
- Ad 3
Down to the ad group, not the account
Brand terms and a broad match experiment do not belong in one number. Split at the level you set budgets at and the waste surfaces on its own.
- #1042Meta Ads
- #1041TikTok Ads
- #1040Google Ads
- #1039Meta Ads
Bidding learns from real orders
Automated bidding chases whatever it was told converted. Tell it with the orders your store kept and it stops paying up for traffic that never bought.
What you stop doing
- Exporting Google Ads into a spreadsheet
- Reconciling two different conversion counts
- Bidding on a number you cannot verify
- Explaining why Google and your store disagree
One connection answers one question. The rest of the stack answers the others.
Stop guessing which ads worked. Start seeing it.
- No credit card to start
- Every report and all ten models from day one
- Your data exports whenever you want it
- 01
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
- 02
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
- 03
Read your first report
Spend against the revenue it earned, on all ten attribution models.