Conversion forwarding
The orders a browser never reported never reached Meta either. Soran sends what it recorded back out, so the bidding is working from your whole set of sales rather than the fraction that survived the trip.
counted once on arrival
The sales Soran already has are sent back to the platform, so what it learns from is what your store actually took rather than whatever the browser managed to report.
A sale that reaches the platform twice is recognised as the same sale and counted once.
What leaves is something you can look at and change, rather than something fixed in place.
Everything you send there uses that one connection. When it needs changing you change it in one place, rather than spending an afternoon finding everywhere it was typed.
Connect your store
Shopify authorizes in a click and checkout tracking installs itself.
Pick a goal
The conversion you actually get paid for. Soran credits every touch that led to it.
Read your first report
Spend against the revenue it earned, on all ten attribution models.