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ROAS calculator

Work out your return on ad spend from what you spent and what it sold.

Inputs

ROAS

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ROAS as a percentage
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Ad cost per order
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Spend to reach target
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Assumes ROAS holds as you spend more.

How it's calculated

ROAS = revenue ÷ ad spend

Example

  • $3,000 of ads brought in $12,000 across 150 orders.
  • ROAS is 12,000 ÷ 3,000 = 4, also written 4x or 400%.
  • Each order cost 3,000 ÷ 150 = $20 in ads.

More on this: What is ROAS?, What is a good ROAS?

Questions

  • What is a good ROAS?

    It depends on your margins. You need a ROAS above your break-even ROAS to make money on ad-driven orders. A store that keeps half of each sale after costs breaks even at 2x. One that keeps a quarter needs 4x.

  • What is the difference between ROAS and ROI?

    ROAS compares revenue with ad spend. ROI compares profit with everything you spent, including product costs, shipping and fees. A 3x ROAS can still lose money.

  • Why is my ROAS in Ads Manager higher than this?

    Each ad platform counts any sale it touched within its attribution window. If a customer clicked a Meta ad and a Google ad, both may count the same order. Use the revenue your store recorded when you can.

Other calculators: Break-even ROAS calculator, MER calculator, Shopify profit calculator

Made by Soran, attribution for online stores.