Maybe you're on Hyros and wondering if something else fits your business better. Maybe you've heard the name from every course creator and media buyer you follow, and you're not sure it's built for a store like yours. Either way, you're looking for a Hyros alternative, and the honest answer is that it depends on how you sell.
Hyros is strong at a particular kind of business. Some of its alternatives are stronger at others. This guide explains what Hyros does, the usual reasons people look around, and which alternatives make sense for which kind of business. We'll stick to what each company says publicly about its own product, and we won't quote prices.
What Hyros actually does
Hyros is an ad tracking and attribution tool . Attribution means working out which ads and channels deserve credit for each sale. Hyros does this by collecting its own first-party data, rather than trusting what Meta or Google report about themselves.
From Hyros's own descriptions:
- "Print tracking." This is Hyros's name for its tracking method. It's server-side and first-party, meaning it collects data under your own domain and records events from a server (a computer the business or its tools control, not the shopper's browser) rather than relying only on browser cookies. A cookie is a small note a website leaves in the browser so it can recognize you later, and browsers increasingly delete or block them.
- Several attribution models, including first click, last click, linear and time decay, with long, configurable attribution windows. An attribution window is how long after an ad interaction a sale can still be credited to it.
- Call tracking, so a booked or closed sales call can be tied back to the ad that started it.
- Sending conversions back to ad platforms, through Meta's Conversions API, Google's offline conversions and TikTok's Events API, so their algorithms learn from real sales.
- LTV reporting. LTV (customer lifetime value) is the total a customer spends with you over time, not just on the first order.
- Integrations with Meta, Google, YouTube and TikTok for ads, Shopify and WooCommerce for stores, and funnel and CRM tools like ClickFunnels, Kajabi and GoHighLevel, plus Stripe and other payment processors.
Hyros says it serves info product creators, high-ticket and phone sales teams, ecommerce brands, SaaS companies and agencies. It says its pricing scales with your tracked revenue.
Why people look for a Hyros alternative
These are the common reasons, and none of them mean Hyros is a bad product. They mean it's built around a particular shape of business.
Your business isn't funnel-shaped
Hyros grew up around info products, coaching and high-ticket offers: a webinar, an application, a sales call, a payment weeks later. Its long attribution windows, call tracking and CRM integrations make sense there. A Shopify store where most people buy within a week, on the site, with no calls, doesn't need most of that.
You want profit, not just revenue
Ecommerce brands often care less about "which ad drove this sale" and more about "which ad drove this sale profitably." That means product costs, shipping, payment fees, discounts and refunds subtracted per order. Some tools are built around that step from revenue to profit, and some treat it as a side feature.
You want to understand the model
Custom and AI-assisted models can be powerful, but if you can't explain why a campaign got the credit it did, it's hard to defend a budget decision with it. Some teams prefer a set of simple rules they can check by hand and switch between.
Pricing that grows with revenue
When pricing scales with tracked revenue, your bill rises as you grow even if your use of the tool doesn't change. That's a perfectly common model, but some brands prefer a flat fee they can plan around.
How to judge any Hyros alternative
Before the list, here's what to check, because the right tool depends on these answers more than on any feature table.
- Where do your sales happen? On a store checkout, on a sales call, or through a subscription billing tool? Pick a tool that natively tracks that event.
- Which ad platforms do you need? Check both directions: does it import spend from them, and does it send conversions back?
- Does attributed revenue add up? Good attribution splits each sale once. If a tool's channel totals add up to more than your actual revenue, it's counting the same sale more than once.
- Can you see why a sale was credited? Ask the vendor to open one real order and walk through its journey.
- Does it get to profit? If you sell physical products, ask whether it handles product costs, shipping and fees per order.
- What happens to your data? Exports, an API, a warehouse sync.
The main Hyros alternatives
Triple Whale: for Shopify brands that want an all-in-one platform
Triple Whale is built primarily for Shopify brands. It has its own first-party pixel (Triple Pixel) that combines browser and server-side tracking, several attribution models including first click, last click, linear and its own Triple Attribution and Total Impact models, and a measurement framework called Compass that combines attribution with marketing mix modeling and incrementality testing. Its AI layer, Moby, does analysis and can also help create ad creative, email campaigns and landing pages.
Good fit if: you run a Shopify store and want dashboards, attribution and AI tools in one product.
Less of a fit if: you sell on calls or through a funnel builder, or you want a focused attribution tool rather than a broad platform.
Northbeam: for brands that want measurement depth
Northbeam focuses on measurement for direct-to-consumer brands and agencies. It offers seven attribution models , including proprietary multi-touch models that can credit ad views as well as clicks. A view-through is a sale credited to an ad someone saw without clicking. It also sells a marketing mix modeling product, an incrementality offering and a feature that sends its data back to ad platforms. It lists integrations with more than 20 platforms.
Good fit if: you spend across many channels and want deep, modeled measurement, including view-throughs.
Less of a fit if: your business runs on calls and CRM stages, which is Hyros's home turf.
Wicked Reports: for brands that care about new versus repeat customers
Wicked Reports describes itself as first-party, click-based attribution that separates new customers from repeat buyers down to campaign and creative. It has a customer journey view called FunnelVision , a feature called Attribution Time Machine that it positions as top-of-funnel measurement, AI analysis it calls 5 Forces AI, and a feature called Signal that sends new-customer conversion events to Meta. It names agencies, media buyers and ecommerce operators as its audience.
Good fit if: repeat purchases are a big part of your revenue and you want to see which ads bring new customers versus reorders.
Cometly: for B2B SaaS
Cometly is now positioned for B2B SaaS companies . It ties ad clicks to Stripe revenue (trials, new customers, renewals), syncs with CRMs such as HubSpot and Salesforce, and sends conversions to Meta, Google and LinkedIn.
Good fit if: you're a SaaS company billing through Stripe with a sales or trial funnel.
Less of a fit if: you run an ecommerce store.
Quick comparison
| If your business is... | Look first at |
|---|---|
| Info products, coaching, webinars, high-ticket calls | Hyros (it's built for this) |
| A Shopify store that wants one all-in-one platform | Triple Whale |
| A DTC brand spending across many channels, wanting modeled measurement | Northbeam |
| A store where repeat buyers drive revenue | Wicked Reports |
| B2B SaaS billing through Stripe | Cometly |
| A Shopify store that wants transparent attribution plus profit | Soran |
Common mistakes when switching
- Switching mid-month and comparing numbers right away. A new tool only sees visit paths from the day you install it. Run both side by side for a full buying cycle.
- Comparing different models. If Hyros was set to last click and the new tool defaults to something else, the numbers will differ for reasons that have nothing to do with accuracy. Line them up on the same model first.
- Forgetting to move conversion forwarding. If Hyros was sending purchases to Meta, and you turn it off before the new tool takes over, Meta stops learning. If both run at once without duplicate protection, Meta counts every sale twice. Plan the handover.
- Picking the tool with the prettiest ROAS. ROAS (return on ad spend) is revenue divided by ad spend. A more generous model shows a higher ROAS, not a truer one.
- Leaving ad accounts unconnected. Sales from an unconnected channel land somewhere else and inflate other channels' results.
How Soran handles it
Soran tracks orders on the server, so ad blockers, browser tracking prevention and closed tabs don't lose them. Each order's credit is split once across the visits that led to it, so channel totals add up to what your store actually took. You can switch between ten attribution models, all simple rules (first touch, last touch, linear, time decay, U-shaped and others), and every number updates. There's more on how those models work in what multi-touch attribution is .
Spend from Meta and TikTok is tied to the exact ad behind each order, and if a channel shows revenue but no spend, Soran flags a probably unconnected account rather than showing an inflated ROAS. Revenue steps down to contribution margin, what's left after discounts, refunds, product costs, shipping and fees. Conversions go back to Meta, TikTok or any webhook, with duplicate removal, and you can see and edit the fields sent. Pricing is one flat plan with every feature and no event, seat or volume limits.
To be clear about the gaps: Shopify is the only store platform, Google Ads isn't connected yet, there's no call tracking, and there's no LTV or cohort report. If those matter most, Hyros or one of the others above will serve you better.
FAQ
What is the best Hyros alternative for ecommerce?
For Shopify stores, look at tools built around store checkouts: Triple Whale if you want an all-in-one platform, Northbeam for deep measurement, Wicked Reports if repeat buyers matter most, and Soran if you want transparent attribution with profit. Match the tool to the decisions you need to make.
Is Hyros only for info products?
No. Hyros lists ecommerce, SaaS and agencies among its customers and has a Shopify integration. Its call tracking, CRM integrations and long attribution windows are what make it especially strong for high-ticket and call-based sales.
Will a new tool show the same numbers as Hyros?
Not exactly. Each tool has its own tracking, default model and attribution window. Set both to the same model and window, run them in parallel for a few weeks, and compare totals against your actual revenue rather than against each other.
Can I keep my historical data if I switch?
Order history can usually be imported into a new tool, but the visit paths behind those orders can't. Attribution in the new tool starts from the day its tracking is installed, so keep exports from your old tool for past periods.
Do I need server-side tracking in a Hyros alternative?
Yes, if you want numbers close to your real sales. Browser-only tracking loses purchases to ad blockers and privacy features. Our guide to server-side tracking for Shopify explains why, and top server-side tracking tools compares options.
Curious whether Soran fits your store? Book a demo .