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The products report shows revenue, units, orders, and profit per item, with the revenue attributed through your chosen model. Open it for best sellers, for margin questions, and for finding the products that quietly stall. Profit here is based on your cost of goods, so it is only as accurate as the costs you have entered.

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Grouping

Group the report by product, variant, or SKU. Which one you want depends on the question: product for range decisions, variant for size and colour mix, SKU for anything that has to reconcile with your warehouse.

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The tabs behave differently here

The report has six tabs, and one of them is not like the others. The Product tab is not a parent of the five tabs below it. Those five are channel reports — a “Direct” row and whatever it sold — with the product summed out. So narrowing them to two products is not a matter of hiding rows; the totals have to be recomputed, and the report refetches when you do it. Everywhere else, ticking rows narrows the tabs below and never the tab above, exactly as in attribution.
This is why selecting products feels slower than selecting channels. It is re-summing rather than filtering what it already has.

Reports overview

What the other reports answer, and what they all share.