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Every property has exactly one web pixel. Soran creates it for you — one property is one site, so there is nothing to set up and no second pixel to add. All that is left is putting the snippet on your site.
On Shopify, skip this page. Your storefront reports through the theme app embed instead. See Connect your store.

Paste the snippet

1

Copy the snippet

Open Settings → Tracking. The snippet is shown with your property’s credential already in it, so copy it from there rather than writing it by hand.If the page says there is no snippet yet, reload it — that is what creates the pixel.
2

Add it to your site's head

Paste it into your site’s <head>, before any other script that reports events. Order matters: a script that fires a conversion before Soran has loaded is a conversion Soran never sees.
3

Load a page

Your first pageview appears within a minute. Visiting your own site counts, so you do not need to wait for a customer.

Confirm it worked

Settings → Tracking shows the pixel’s status next to a count of events from the last 24 hours. The count is the part that matters: a healthy status with a zero is a claim without evidence. If you have pasted the snippet and nothing is arriving, open Event logs. The distinction there tells you where the problem is:
  • An event appears but was rejected. It reached Soran and something about it was wrong. The log says what.
  • Nothing appears at all. It never arrived. The snippet is missing, blocked, or below another script that failed first.

Turning collection off

The Collecting switch on Settings → Tracking stops Soran storing what this pixel sends. It does not uninstall anything — the snippet keeps firing and Soran discards what arrives. To stop the requests themselves, remove the snippet from your site.

Next

Your first report

Read what your events are telling you.