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A goal is the conversion Soran attributes revenue to. It names one event and, optionally, narrows it and says what it is worth. Attribution is always calculated against a goal, so a property with no goal has nothing to divide credit for.

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What a goal is made of

A goal with no values is a count-only goal. The count is always computed, so values are what you add when you want money or quantity alongside it.

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Filters

Each filter tests one property of the conversion event. The available operators are exact, is_not, icontains, not_icontains, regex, not_regex, gt, gte, lt, lte, is_set, and is_not_set. Filters combine, so “order completed where country is US and total is greater than 50” is two filters on one goal rather than two goals.

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Counting

Every qualifying event counts as a conversion.
Counting a conversion once per person is defined but not yet implemented. Setting it will raise an error rather than silently counting differently.

Attribution models

How a goal’s conversions get divided across touchpoints.