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A property is one site and everything Soran knows about it: events, orders, ad spend, goals, expenses, and reports. An organization is the team that owns properties and the people who can reach them. Data is scoped to the property, never to the organization. Two properties in the same organization share nothing — no events, no goals, no spend — which is what lets an agency hold dozens of client stores side by side without one client’s numbers reaching another’s report. Roles and invitations sit at the organization, so you grant a person access once and control which properties that reaches. You can also add teammates while creating a property, under Who else can access this.
Because the scope is the property, moving a property between organizations moves its people and permissions, not its data.

Create a property

Set one up, including its reporting currency and timezone.