Your first report

Once events are arriving, open your property. The landing screen has two halves: a box to ask a question in plain English, and below it the answer to the question you did not have to ask — did marketing pay for itself.

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The overview

The bands on the landing screen state one period. The blended band is the whole picture: all attributed revenue over all spend. Each platform band below it is that platform’s share of the same total. There is no comparison arrow here on purpose. A single arrow cannot show you whether a number is drifting or spiking, so movement belongs on a report that can draw a trend. The period you choose is shared across the product. Set it here and the reports open on it; change it in a report and this screen follows.

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The attribution report

Reports opens on attribution, because it is the report that answers the question the product exists for: which channels and campaigns caused your revenue. It reads the same data as the landing screen’s bands, so the two cannot disagree. If the blended figure on the overview looks wrong, the report is where you find out why rather than a second opinion.

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Why this differs from your ad platform

Your ad platforms will report more revenue than Soran does. Added together, they will often report more revenue than your store actually took. That is expected. Each platform counts a conversion it had any hand in, judged by its own attribution window and its own view of the click. Soran takes one conversion and divides the credit across the touchpoints that actually led to it, so the same sale is never counted twice. This is why the blended band is the number to trust when deciding where money goes, and why a platform’s own ROAS is best read as that platform’s argument for itself.

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What to do next

If the numbers look thin, the usual cause is missing cost data rather than missing events. Revenue arrives with your orders, but spend has to be connected, and profit needs your costs.