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Revenue arrives with your orders. Profit does not — Soran has to be told what things cost. Data management → Expenses is where that goes. Expenses live under Data management rather than Settings for the same reason goals do: this is a price list you maintain as suppliers change their prices, not a preference you set once.

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The four kinds of cost

Product costs

What each product cost you to buy.

Shipping

What fulfilment costs, per order.

Transaction fees

What your payment processor takes.

Product catalog

The products these costs attach to.
Each is a separate list with its own screen, so a rule is linkable and a new kind of cost is a new surface rather than a new tab.

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Where to start

Product costs first. They are the largest of the lists and the one that decides whether gross profit can be stated at all — without them there is no margin to report, whatever else you enter. Shipping and transaction fees are quick by comparison: most stores need one fallback rule for each.

Products report

Where per-product profit shows up once costs are in.