If you forward conversions to TikTok with a
destination, Soran sends them from its own
servers only. In that case, keep your TikTok pixel where it is, and set
TikTok’s Shopify channel to Standard so Shopify does not send a second
Events API copy. TikTok pairs your pixel’s copy with Soran’s only when both
carry the same event ID.
How the connection is shaped
The same three steps as Meta, with TikTok’s own vocabulary:1
Pick the platform
Choose TikTok on the organization’s Connections screen.
2
Provide the credential
TikTok’s credential belongs to a developer app that you authorize. There
is no system user equivalent to point you at.
3
Choose advertiser accounts
Pick which advertiser accounts — TikTok’s name for the thing that holds
campaigns and spends money — this property should pull from.
Sync frequency and history
Choose every hour, every 6 hours, every 12 hours, daily, or weekly. Backfill reaches up to a year, which is as far back as Soran reads TikTok.Note the level names
TikTok’s middle level is an ad group, where Meta’s is an ad set. The reports use each platform’s own term, so the two are not a renaming of one another.URL tagging
Tag TikTok ad URLs so clicks join to the exact ad.