Reports overview

Soran has four reports. They read the same engine and the same period, so they agree with each other and with your property’s landing screen. Opening Reports takes you to attribution, because it answers the question the product exists for.

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What every report shares

One period, shared everywhere. Set the period in any report or on the landing screen and the others follow. Change it in one place, not four. One attribution model. The model you choose changes every revenue number in every report. It is a reporting choice, not a setting you configure once — see Attribution models. The URL is the view. The tab you are on, the rows you have ticked, the model, the lookback, and the period all live in the address bar. Reload and you get the same view back; paste the link to a colleague and they see what you see.

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How drilling down works

The bigger reports have tabs that form a hierarchy — channel, then campaign, then ad set, then ad. Ticking rows on one tab narrows the tabs below it, and never the tabs above. That direction is deliberate. If a selection could filter upward, the hierarchy would be circular and no level’s totals could be trusted. It also means the whole report arrives at once, so drilling down is instant rather than a new request per click.

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Checking your data

Two screens exist for verifying rather than analysing: Event logs for what arrived, and Persons for one customer’s history.