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Persons lists everyone the property has seen, built from the event stream. Open one to read that customer’s history: the sessions they arrived in, where each one came from, and what they did. This is where an attributed number stops being a number. When a report credits a channel with revenue and you want to know whether that is really true, a single customer’s path is the evidence.
These are your customers’ visitors, not people with Soran logins. Anyone with access to the app is a member — see the account section.

Events and persons

How Soran decides two visits are the same person.

Sessions and touchpoints

How each visit’s source is identified.