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A property is one site. Everything Soran records — events, orders, ad spend, goals, reports — belongs to a property, and nothing is shared between them. If you run several stores, or you are an agency holding several clients, each one gets its own property, and switching between them switches the whole product.

Before you start

The first time you sign in, Soran asks four questions: your profile, how you heard about Soran, your business, and what you are here to solve. Your answers to the last two decide which numbers the product puts in front of you first. Only the profile picture is optional.

Add a property

The wizard has four steps. Shopify stores have three — see step 4 for why.
1

Enter your website URL

Type your domain, like acme.com. Soran then reads the site so you do not have to describe it: it fetches the page, reads the content, detects your platform, and extracts your brand details.This is a wait inside step 1, not a step of its own. On a password-protected development store there is no storefront to read, so the scan finds nothing and you fill the details in yourself.
2

Check what Soran found

You get a filled-in draft to correct rather than a blank form. Review the property name, a short line on what the site sells or does, the category, the reporting currency, the timezone, and the logo.Currency and timezone are worth a second look. Every report converts money into the currency you choose here, and every date boundary — what counts as yesterday — follows the timezone.You can also add teammates now under Who else can access this, or leave it and invite them later.
3

Choose what to optimize for

Pick what this property should optimize for. It is optional and easy to change later, so an answer now is not a commitment.
4

Start sending data

Your property exists at this point. Data starts flowing the first time a page loads on your site, and loading a page yourself counts — the check stays idle until a real pageview arrives.Shopify stores skip this step. Creation hands you straight to the Shopify connection instead, because a Shopify storefront reports through the theme app embed and checkout through the app pixel Soran installs during authorization. Pasting a snippet as well would count every page twice.

Next

Connect your store

On Shopify, connect the store and switch on the theme embed.

Install the tracker

On any other platform, paste the snippet into your site.