# Soran

> Tie ad spend to the revenue it actually produces.

- [Soran](https://soran.ai/docs/index.md): Tie ad spend to the revenue it actually produces.
- [Create a property](https://soran.ai/docs/get-started/create-a-property.md): Set up the container that holds one store's data.
- [Connect your store](https://soran.ai/docs/get-started/connect-your-store.md): Link Shopify so orders, products, and customers flow into Soran.
- [Install the tracker](https://soran.ai/docs/get-started/install-the-tracker.md): Drop the snippet on your site so events start flowing in.
- [Your first report](https://soran.ai/docs/get-started/your-first-report.md): Read your first attributed report and know what it is telling you.
- [Properties and organizations](https://soran.ai/docs/concepts/properties-and-organizations.md): How Soran scopes data to one store, and how agencies hold many.
- [Events and persons](https://soran.ai/docs/concepts/events-and-persons.md): What Soran records, and how it decides two visits are the same person.
- [Sessions and touchpoints](https://soran.ai/docs/concepts/sessions-and-touchpoints.md): How visits group into sessions and which touch gets credit.
- [Goals](https://soran.ai/docs/concepts/goals.md): Define the conversion your team cares about most.
- [Attribution models](https://soran.ai/docs/concepts/attribution-models.md): How credit for a conversion is divided across touchpoints.
- [Display currency](https://soran.ai/docs/concepts/display-currency.md): How Soran reports money when your data has more than one currency.
- [Metric dictionary](https://soran.ai/docs/concepts/metrics.md): Every figure Soran reports, what it means, and how it is calculated.
- [Reports overview](https://soran.ai/docs/reports/overview.md): What each report answers, and which one to open first.
- [Attribution](https://soran.ai/docs/reports/attribution.md): Which channels and campaigns caused your revenue.
- [Products](https://soran.ai/docs/reports/products.md): Revenue, units, orders, and profit per product, variant, or SKU.
- [Landing pages](https://soran.ai/docs/reports/landing-pages.md): Which entry pages start the sessions that convert.
- [Event logs](https://soran.ai/docs/reports/event-log.md): Inspect raw events as they arrive, to confirm tracking works.
- [Persons](https://soran.ai/docs/reports/persons.md): Look up one customer and see their full path to purchase.
- [Create a goal](https://soran.ai/docs/goals/create-a-goal.md): Define the conversion Soran should optimize and report against.
- [Goal filters](https://soran.ai/docs/goals/goal-filters.md): Narrow a goal to the events that actually count.
- [Forwarded conversions](https://soran.ai/docs/goals/forwarded-conversions.md): Send goal conversions back to the ad platforms that caused them.
- [Data sources](https://soran.ai/docs/data/data-sources.md): Everything this property pulls, and whether it is working.
- [Expenses and profit](https://soran.ai/docs/data/expenses-and-profit.md): Add costs so reports show profit, not just revenue.
- [Cost of goods](https://soran.ai/docs/data/cogs.md): Set what your products cost so profit is accurate.
- [Shipping costs](https://soran.ai/docs/data/shipping.md): Account for what fulfilment costs you.
- [Transaction fees](https://soran.ai/docs/data/transaction-fees.md): Account for what your payment processor takes.
- [Product catalog](https://soran.ai/docs/data/product-catalog.md): How products sync from your store and why it matters for reports.
- [Shopify](https://soran.ai/docs/integrations/shopify.md): Connect your store for orders, products, and customers.
- [Meta ads](https://soran.ai/docs/integrations/meta-ads.md): Pull Meta ad spend so Soran can calculate ROAS.
- [TikTok ads](https://soran.ai/docs/integrations/tiktok-ads.md): Pull TikTok ad spend so Soran can calculate ROAS.
- [Destinations](https://soran.ai/docs/integrations/destinations.md): Forward conversions to ad platforms to improve their optimization.
- [URL tagging](https://soran.ai/docs/integrations/url-tagging.md): Tag your ad URLs so clicks join exactly to the ad that caused them.
- [Asking questions](https://soran.ai/docs/soran-ai/asking-questions.md): Get an analyst-grade answer without building a query.
- [What Soran AI can see](https://soran.ai/docs/soran-ai/what-it-can-see.md): The data the assistant can reach, and the data it cannot.
- [Limits](https://soran.ai/docs/soran-ai/limits.md): Where the assistant stops, and what to do instead.
- [Members and roles](https://soran.ai/docs/account/members-and-roles.md): Invite your team and control what each person can reach.
- [API keys](https://soran.ai/docs/account/api-keys.md): Create and revoke keys for programmatic access.
- [Billing](https://soran.ai/docs/account/billing.md): How Soran bills a store.
- [Appearance](https://soran.ai/docs/account/appearance.md): Set light or dark mode for your account.
- [Troubleshooting](https://soran.ai/docs/troubleshooting.md): Fix the problems that come up most often.
- [Changelog](https://soran.ai/docs/changelog/index.md): What's new in Soran.


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