> ## Documentation Index
> Fetch the complete documentation index at: https://soran.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta ads

> Pull Meta ad spend so Soran can calculate ROAS.

Connecting Meta pulls campaigns, ad sets, ads, and their spend, so Soran can put
cost next to the revenue it attributes.

> [!NOTE]
>
> If you forward conversions to Meta with a
> [destination](/docs/integrations/destinations), Soran sends them from its own
> servers only. In that case, keep your Meta pixel where it is, and set
> Shopify's Facebook & Instagram channel to **Standard** or **Conservative** so
> Shopify does not send a second server copy that Meta cannot pair with Soran's.

## How the connection is shaped

Authorizing is three steps rather than one form, because the middle step is what
tells Soran what the third can offer:

**1. Pick the platform**

Choose Meta on the organization's **Connections** screen.

**2. Provide the credential**

Meta's credential belongs to a **system user**. This is what Soran stores,
once, for your whole organization.

**3. Choose ad accounts**

The credential can usually read several **ad accounts**. Pick which ones
this property should pull from, on the connection's own screen.

The credential is scoped to your organization; which accounts are connected is
per property. One Meta grant can therefore serve several properties, each reading
a different subset — which is the point for an agency.

## Sync frequency

Choose how often Soran pulls: every hour, every 6 hours, every 12 hours, daily,
or weekly. Backfill reaches every day of spend Meta still reports.

## Getting the exact ad, not a name match

Pulling spend tells Soran what you spent. It does not, on its own, tell Soran
which ad a click came from — matching on campaign names is guesswork. Tagging
your ad URLs fixes that.

> **[URL tagging](/docs/integrations/url-tagging)**
>
> Tag Meta ad URLs so clicks join to the exact ad.


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